Can tradespeople use social media platforms to grow their business? Yes! If you are a glazer, carpenter, plumber, electrician, landscaper or whatever trade you’re in, you can use social media to attract new clients and retain loyal ones.
But how do you do this? It’s simple, create a page or profile on the leading social media platforms and post content regularly. Even TikTok is a great place to be now.
Remember almost eight in every ten people are on social media. On average, social media users spend over an hour browsing through platforms like Instagram and Facebook. The fact that almost every person uses social media makes it the best platform to promote your business. This is because you can communicate with your current and potential customers in one place. Even better, creating, running, and posting updates on social media is free.
However, using social media platforms to market your venture is different than using them to share funny posts, stories, and videos. Here, we’ll discuss some essential tips to help you use social media to market and grow your business.
- Identify the Right Platform
Yes, it’s easy to kill hours on social media scrolling through your newsfeed. However, using it to market your business is entirely different.
First, there are different social media platforms from Twitter, Instagram, and Facebook. Yes, it is tempting to jump on them all, but don’t be in a rush. Remember, you’ll be responsible for posting quality updates. Unless you want to spend hours editing videos, then pick one channel and perfect your marketing there.
At least 94 percent of all social media users are on Facebook. Why don’t you start with it?
- Plan Content
Having a page or profile on social media isn’t enough. You have to make regular posts if you want to attract new customers. If you don’t post content regularly, your business will not appear on people’s newsfeeds. And yes, a social media page or profile without content looks unprofessional and may turn potential customers away.
But how do you get the right content ideas to post? Well, you can post updates about your business and the new tools you’ve bought to help your customers better. You can also post important and helpful content to your customers. For instance, an electrician based in Sydney can make a post that helps potential customers celebrate the sights of Sydney as well as complete electrician jobs. Make sure the completed jobs show before and after photos to demonstrate a job well done.
- Manage Your Online Status
The best way to attract new customers is through the current customers. Therefore, don’t hesitate to request your customers to give a review on the quality of your service online.
If your services are top-notch, then these customers won’t have a challenge spreading the gospel to others. However, you must monitor these reviews and respond to any criticism, as quickly as possible.
- Be Yourself, Be Authentic
It’s difficult to convey authenticity over the internet. However, it can make a huge difference in attracting new customers. Try your best to be helpful, personal, and reliable. Even better, you can hire a social media management agency to help you with this. Your social media platform should be an honest representation of your business values and ideals.
Starting a social media campaign can be a daunting task for any business. This is why tradespeople should seek the assistance of competent social media management agencies to streamline their tasks.